阿迪达斯向耐克发起挑战——NBA该重启圣诞球衣吗?

Update: Adidas Joins the Call for Christmas Jerseys

In a timely move on Christmas Day 2025, Adidas Basketball has weighed in on the ongoing debate regarding the NBA's holiday uniforms. The brand shared a look back at its iconic 2015 'Season's Greetings' collection, pointedly stating that Christmas Day attire 'used to be elite.' This official knock from the league's former outfitter adds significant weight to the growing sentiment that the current minimalist approach lacks the prestige of previous eras.

With the 2025 holiday slate approaching, the NBA once again finds itself without a dedicated Christmas Day uniform program. For those tracking the evolution of league aesthetics, the current lack of seasonal jerseys represents a significant shift from a tradition that peaked during the previous decade.

The Christmas Jersey Era:

The "Christmas Jersey" era is largely associated with Adidas, which utilized the enormous December 25th platform to experiment with bold design concepts. From the monochromatic "Big Color" series in 2012 to the vintage-inspired "Season’s Greetings" script jerseys of 2015 and 2016, these uniforms served as a distinct visual marker for the league's marquee regular-season day.

How it is today:

Since Nike assumed the apparel contract in 2017, this tradition has been largely abandoned in favor of the broader "City" and "Statement Edition" cycles. Today, the only holiday-specific identifier is a minimalist snowflake patch on the back of standard jerseys.

Critique:

The desire for the return of these uniforms isn't merely a fan-driven sentiment as it has been echoed at the highest level of the game. Exactly one year ago, LeBron James commented on the loss of the tradition, noting the psychological impact on the players: His critique highlights a missed opportunity by Nike and the NBA.

Inspiration & Concepts:

Currently, the Basketball Jersey Creator website is hosting a competition where users have submitted modern interpretations of holiday jerseys. The submitted designs demonstrate a clear market demand and creative potential that remains untapped by official channels.

Our Opinion:

From our perspective, the NBA should undoubtedly reinstate the Christmas Day uniform program to restore the "event" status of these marquee games. Moving beyond a simple patch to a full design would honor the league's aesthetic history and satisfy a clear demand from both the players and the global jersey community.