乔丹品牌正式发布Air Jordan 40

As a culmination of its "40 Years of Greatness" campaign, the Jordan brand has officially unveiled the Air Jordan 40, the 40th signature model in Michael Jordan's footwear line. The model is positioned as a pinnacle performance basketball shoe, engineered to integrate numerous elements from the brand's history with modern materials and technology.

The Air Jordan 40

Design Details & Historical References

The Air Jordan 40 synthesizes design cues from multiple past models rather than focusing on a single predecessor. Key historical elements integrated into the design include:

photo courtesy of NICE Kicks

  • A tongue design that draws inspiration from the Air Jordan 5.

  • The incorporation of reflective materials, a feature first prominent on the Air Jordan 13.

  • A stitched "bone line" along the side profile, reminiscent of the Air Jordan 14.

  • A heel clip and eyelets that reference the design of the Air Jordan 3.

  • Medial side venting, included for transparency and ventilation.

  • An iridescent window on the tooling, a nod to the Air Jordan 18.

  • Asymmetric collar heights, a consistent hallmark of many Jordan performance designs.

Release Information

The Air Jordan 40 is scheduled for an initial release on Saturday, July 12, with a retail price of $200 USD for adult sizes. The shoes will be available online and at "select retail locations".

The initial release schedule includes three distinct colorways:

  • "The Classic" (July 12)
  • "Blue Suede" (August 20)
  • "Dusty Rose" (September 20)

An additional nine colorways are planned for release beginning in July 2025. It has been noted that each of these subsequent releases will feature unique upper materials specific to the colorway.

Paolo Banchero Will Wear the Shoe in the 2025-26 Season:

Paolo Banchero will be playing in the Air Jordan 40 in the upcoming 2025-26 season. He said, “It's truly a shoe built for today's style of basketball, with the innovative edge that comes from being a member of the Jordan Family. That attention to performance will take my game to the next level as I continue to proudly represent the Jumpman, the ultimate symbol of greatness."