Nike Extends NBA Jersey Deal Until 2037
Nike has renewed its uniform deal with the NBA and WNBA, solidifying its position as the exclusive apparel provider for another 12 years, from 2025 until 2037.
Nike Extends NBA, WNBA Partnership, From 2025 Until 2037
The extended NBA deal allows Nike to continue designing uniforms, on-court apparel, and fan merchandise for both leagues globally.
While the financial terms of the deal remain undisclosed, insiders suggest it greatly surpasses the previous $1 billion agreement ($125 million/year). It is "much bigger," a person familiar with the matter told CNBC. The previous deal was valid from 2017 until 2025.
The uniforms will remain the central feature on the court, with each franchise showcasing a variety of “edition” jerseys. The ongoing themes of Icon, Association, Statement, Classic, and City edition uniforms are expected to continue and evolve.
"You can definitely expect more from us in terms of innovation and storytelling," stated Hvizdak, Nike Vice President of Global Athlete Sports Marketing.
Many of Nike's 2024-2025 City Edition Jerseys have been critizied for their uninspired desgins
According to NBA President of Global Partnerships Sal LaRocca, "we’ll certainly see fresh new products on a regular basis from Nike."
