Los Miami Heat alimentan los rumores sobre «Vice» con la nueva marca registrada «Heat»
A new trademark filing by the Miami Heat has caused intense speculation about the future of the team's popular 'Vice' branding. A wordmark featuring "Heat" in the iconic, neon-style Vice script has surfaced in the United States Patent and Trademark Office database, suggesting a potential new direction for the celebrated theme.
The Application Filed by the Miami Heat:
The discovery, first brought to light by user "CaliforniaGlowin" on the SportsLogos.net forums, shows an application filed by the team on August 27, 2025. This new mark is significant because, while the team has released numerous beloved Vice-themed jerseys, they have always featured the city name "Miami" on the chest. This is the first time a "Heat" version of the script has been officially trademarked, leading to widespread discussion.
Does This Mean a Full 'Vice' Rebrand is Incoming?
"Heat" wordmark for which trademark has been filed for
This development has fueled speculation that the organization might be planning to integrate the wildly popular Vice aesthetic into its core identity more permanently. A "Heat" script could potentially be used on a future Association or Icon jersey, moving the theme beyond its usual City Edition status.
Concept: Imagining the Miami Heat’s Vice jersey series with this new Heat wordmark that was just trademarked.
— Watnick Creative (@WatnickCreative) September 6, 2025
Using the front view of @ProLineMockups 3-view mockup template for Illustrator, which you can download below ⬇️ https://t.co/QNayO7N4ng https://t.co/lEd4yc5Wyd pic.twitter.com/dsnA3h9cX7
However, it is important to approach this news with a degree of caution. Teams frequently file trademarks for logos, wordmarks, and other branding elements as a proactive measure to protect their intellectual property. This filing does not necessarily guarantee that the "Heat" Vice wordmark will appear on a jersey next season, or ever. It could be intended for future merchandise, a long-term branding strategy, or simply to secure the design asset.
Miami Heat 2025-26 Jersey Set [@CaseyVitelli]
For now, the filing's ultimate purpose remains under wraps. But the existence of this trademark is the most concrete sign yet that the Heat organization continues to see a bright, neon-tinged future for the Vice theme.
