ساكرامنتو كينغز تعلن عن انضمام فونغ لو كشريك جديد في مبادرة "Purple Promise"

The Sacramento Kings have officially announced a new jersey patch partnership with Phoong Law for the 2025-26 NBA season. The collaboration, named "The Purple Promise," is a long-term initiative focused on investing in and uplifting women throughout the Sacramento community through mentorship, collaboration, and storytelling.

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Beginning on Opening Night, the Phoong Law logo will appear on the left strap of all Kings player jerseys. This marks a historic moment for the franchise, as it is the team’s first-ever jersey patch partnership with an AAPI woman-owned company and injury law firm.

"This partnership goes beyond the game,” said Sacramento Kings Chief Operating Officer Matina Kolokotronis. “Together with Phoong Law, we’re investing in female entrepreneurs, uplifting future leaders, and building a lasting platform that empowers our Sacramento community for generations to come.”

A key component of The Purple Promise is its direct community impact. A portion of all Kings jersey sales during the 2025-26 season will benefit two local nonprofits: Single Mom Strong, Inc., an organization dedicated to empowering single mothers and their children, and My Sister’s House, which provides services to women and children impacted by domestic violence and human trafficking.

poster with the famous "Something Wrong? Call Anh Phoong" slogan

The initiative will officially debut on October 24 during the Kings' Opening Night, and will feature a series of impactful events throughout the season, including a leadership summit and girls' basketball clinics, all designed to foster confidence and connection among women and girls in the Sacramento area.